The Great Recession left its indelible mark across the world of business and its effects did not ignore university-industry engagement activity. It’s common to hear that during tough economic times training budgets are the first to go, but how exactly does this change the way engineering schools design and deliver training to industry organizations. Highlighting pre and post-recession corporate demands, identifying how best to approach and manage design/delivery of programs, finding balance between what engineering schools do best and what companies actually need; this session presents both anecdotal understanding and industry survey results to catalyst intelligent dialog around today’s business of selling corporate and professional programs. Moderator: Zachary Gredlics, University of Kansas Presenter: Karl Theisen Arizona State University