Session A: “The [Students] They Are a Changin…” With greatest respect for Bob Dylan’s 1964 song “…the [students] they are a changin…” ProSTAR has experienced first-hand, the transitioning of professional working adult learners from one generational cohort to another, and now, to yet the youngest of generational cohorts… the Millennials. Drawing from sixteen years of student data, this report will focus on who these cohort learners are and how they compare to previous cohort groups of comparable age. The information presented will focus on generational cohort differences that impact, or have the potential to impact the offering of Master of Science degrees and other fee-based continuing educational opportunities. Session B: Quality vs Quantity: Running the Academy as a Business Everyone should agree quality programs are the cornerstone of a quality education and the attendant ranking of an institution. Our differences reside in perspective couched in the perception of necessity to run an academic unit as a business. ProSTAR has produced scholarship on the insufficiency of GPA and GRE as determinants of entry into graduate programs for professional working adult learners. This paper will dig deeper into the cultural perspective of the burning platform, and the implications for historical thresholds for adult learner entry. The paper will examine the underlying premise of what has been termed “a call to action”. Moderator: Meghan Balding, University of Southern California Presenters: Mitch Springer, Purdue University Mark Schuver, Purdue University